You’ll think I’m making up this story about how today, when it was full sun, 92 degrees, and 54 percent humidity, I got dressed in very high-heeled open toe stiletto shoes, a black skirt, and a fabric wrapped blouse that has more than one layer. I was headed to a local indoor, air-conditioned community showcase event which was scheduled to be held at a lovely golf resort. I had planned to attend the event and use it as a launching platform for promoting my co-related services in lifestyle management.
When I arrived, I realized that my target market in attendance was too engaged in the vendors, displays and excitement of the day. Communicating with them individually was going to be next to impossible. So there I was when suddenly, walking out to the car in discouragement, I realized that I had all my business flyers in my hand and that the only way I’d be able to connect with this population was to do the unthinkable. Yes, put a flyer in each and every car. Well, maybe you’ve never distributed 175 flyers at the height of the day’s heat over an acre or two of asphalt parking lot. I now know all the warning signs of heat stroke! Yet, I had to laugh because as I was doing this task and contemplating its merits as brilliance or stupidity, I kept thinking back to the book I recently read, Less.
Less is an engaging personal management read based on simple Zen principles: the overwhelming busyness of our lives and transforming the busyness into composure and results. The author, a 30 year practitioner of Zen, has put forth clearly and succinctly formative principles for mindful thinking in a way that is at once calming and healing. I found the book very valuable, especially as I am spending increasingly more hours on Internet marketing, social media presence, career restructuring and redefining, and a host of other “change” related subjects that are occupying almost all my time.
Lesser’s argument is that by doing less, one actually helps the brain and body make room for more – yet he doesn’t present his ideas in a way that make you feel that more is all there is. He’s helped me to see that LESS may actually be closer to the results I truly want than my current, seemingly mind-spinning ways. And truthfully, in the end, I enjoyed STOPPING to take the time to actually READ a work in full – that the mere pleasure of reading was also a way to do LESS. Here’s another review by D. McMath of Mountain View, California. I’ll let you know what kind of result we get from our guerrilla marketing!
Accomplishing More with Less is great! It makes you look at how you work and what you want to accomplish. The accomplishment zone discussion made me realize why my work group wasn’t getting things done as effectively as we could of. Our group has an open door policy. After everyone read Pierre’s advice we changed it so we do our collaboration at the top of the hour (unless it’s urgent). It is already paying off. We are learning to group things together and change how we work.
Turning off my email new message reminder was the best thing I’ve ever done. I’m getting more accomplished because I don’t see the little reminder in the corner of my screen every time a new message pops up so I don’t check my mail immediately.
The two matrices mentioned in the book help to get your work aligned with your goals. The system is flexible and can be used in conjunction with things from some of the other productivity gurus. The author has lots of other tidbits and useful information on his website and through his blog [...].